Having a proven email newsletter service provider makes a significant difference in delivering your email newsletters as opposed to you doing it yourself using Gmail or Outlook. There are a number of reasons why it is better to use an email newsletter service provider.
1. Easy Subscriber List Management
Manual addition and deletion of subscribers from your email list is a real pain. Email newsletter service providers make this task very easy for you. They can even segment the list based on different information that they have on the subscribers, like date signed up. More sophisticated programs can even integrate with your sales software so that you can tell which of your products your subscribers have bought and when did they buy them.
Manual addition and deletion of subscribers from your email list is a real pain. Email newsletter service providers make this task very easy for you. They can even segment the list based on different information that they have on the subscribers, like date signed up. More sophisticated programs can even integrate with your sales software so that you can tell which of your products your subscribers have bought and when did they buy them.
2. User-friendly Email Design
Designing an email for consistent display across different email platforms is a real challenge. However, using programs that are meant for creating emails with graphics make the task easier. Graphics-based emails are also called HTML emails. Many of them come with ready templates that you can customize with very little HTML knowledge.
Designing an email for consistent display across different email platforms is a real challenge. However, using programs that are meant for creating emails with graphics make the task easier. Graphics-based emails are also called HTML emails. Many of them come with ready templates that you can customize with very little HTML knowledge.
3. Compliance with CAN-SPAM
In the United States, the CAN-SPAM Act of 2003 has very specific requirements about opt-outs, physical addresses, and more. One needs to be pretty familiar with these to ensure that you do not violate them unintentionally. Good news is that email newsletter service providers will be familiar and can help with compliance by including mandatory address fields and making it easy to unsubscribe or opt-out.
In the United States, the CAN-SPAM Act of 2003 has very specific requirements about opt-outs, physical addresses, and more. One needs to be pretty familiar with these to ensure that you do not violate them unintentionally. Good news is that email newsletter service providers will be familiar and can help with compliance by including mandatory address fields and making it easy to unsubscribe or opt-out.
4. Better Delivery Rates
If you send huge bulk emails to deliver your newsletter using the likes of Yahoo, Gmail or other email programs, they might consider it spam and weed them out. However, reputable email newsletter service providers are part of commercial email whitelists because their clients comply with CAN-SPAM requirements. While it is not guaranteed 100% that everyone in your list will get your email newsletters, delivery rates are generally better using a service provider.
If you send huge bulk emails to deliver your newsletter using the likes of Yahoo, Gmail or other email programs, they might consider it spam and weed them out. However, reputable email newsletter service providers are part of commercial email whitelists because their clients comply with CAN-SPAM requirements. While it is not guaranteed 100% that everyone in your list will get your email newsletters, delivery rates are generally better using a service provider.
5. Analytical Reports
If you did the mass email through your regular email service, you will not get much information on things like who opened or forwarded your email and which links are being clicked on amongst other useful information. Email newsletter service providers excel in this aspect as they offer very detailed reports and charts on the effectiveness of each campaign.
If you did the mass email through your regular email service, you will not get much information on things like who opened or forwarded your email and which links are being clicked on amongst other useful information. Email newsletter service providers excel in this aspect as they offer very detailed reports and charts on the effectiveness of each campaign.
A proven email newsletter service provider not only makes it easy to handle email newsletters. They also ensure compliance as well as better delivery rates and analytical reports to further enhance your email newsletter program. Find more information on email newsletter service information available at http://www.squidoo.com/email-newsletter-service
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