Bulk emails are sent to a large number of group or a very large list of people who opted to receive information on certain products and services. Unsolicited bulk emails are known as spam emails, and are often sent in large numbers.
Spamming
Spamming or sending of spam emails or junk mails are greatly prohibited, and is one of the reason why many people opt for the Do Not Email list. Still, some companies still manage to get hold of email addresses of the people on the DNE list and continue to send them spam emails.
While most junk emails or spam emails are commercial in nature, some of them become channels of virus transportation and fraudulent schemes to get money from their email victims, soliciting money in exchange for a larger amount in return. The sad fact is, the perpetrators go unpunished despite of the damages incurred.
Bulk emails
Obtaining a list to send bulk emails to can be done in 3 ways: renting, buying, and building.
Renting a list from service providers is the most commonly-practiced way of obtaining a list. As implicated, you do not own it, you just rent it, and therefore is protected by it's owner. Each time you send an email to the listed email addresses on the list, you are asked to pay additional fees.
Next is buying it. When you buy an email list, it's yours, and you can do anything you want with it. The option of sharing the information with others depends entirely on you. But there's one thing to be aware of: you're not the only one holding that list. There are others who bought that exact same list too, and the people on that list may get a lot of emails from different merchants and people. That won't exempt you and the email you sent.
Last one is building your own list. Make sure of course that you have the permission of the people on your list. The most effective way of making sure you are taken seriously, and opening the possibility of building that certain relationship between you and your prospect is to gain their trust. And that can't be done if they are suspicious of you the first time. Again, spam emails are received by people everyday, and each new email received is viewed with caution, unless they agreed to receive such emails.
Bulk emails are good way to send your message across to your prospects and clients. Unfortunately, it's tainted by scammers and fraudulent people. Other companies as well abuse bulk email to hard sell their products and services.
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Article Source: http://EzineArticles.com/expert/Leon_C_Mooney/1348907
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