Many companies are making use of email marketing services for various important reasons. They understand the benefits that it can bring to their company and sales, and realize that it is a vital component in any online and brick-and-mortar shop that have business websites.
- Increase Your Business Sales Conversion
One major benefit of using email marketing services is that it increases your companys sales conversion. No matter how good your service or product offering is, most visitors to your site will not immediately buy your offerings on their first visit. It usually takes up to nine visits for the average shopper to finally purchase your product.
Also, a lot of distractions can occur when the visitor is browsing your site. It could be because the phone is ringing, someones at the door, and many more. And before you know it, you have just lost one potential customer. And once a customer clicks on the exit button of your website, it is not likely that he/she will be coming back again.
That is why getting the visitors email address is very important. You can have a second chance with your visitor even if he closes your website, or is distracted by other things. You can email a monthly newsletter or catalogue to your visitor, information about new products and models, and many more. This will serve as your plan B and this will help increase conversion.
- Generate Repeat Purchases
Acquiring a new customer can be tough and expensive, and it is definitely worth a lot of trouble compared to selling a product to a current or past customer. The customer already knows a lot about your company and product, so you do not have to waste advertising costs on him.
By staying in touch with your customers through email marketing services, you can generate repeat purchases that are more profitable than initial purchases, because you can save on the costs that go along with selling to new customers.
- Cross-Sell and Up-Sell Product and Service Offerings
Recall the last time you went to a fast food chain and ordered cheeseburgers to go, and the lady in the counter recommends fries to go along with your initial order, and in the end you agree to buy the fries too.
Email marketing services work similarly, in the sense that it gives you a great opportunity to up-sell and cross-sell the services and products in your business portfolio. For example, if you have a client who recently purchased tennis racket, then you can send him emails that up-sell and cross-sell relevant items like tennis balls, tennis apparel, and other tennis accessories.
- Get Valuable Visitor/Customer Feedback
Feedback from customers or visitors is very important in every business. This gives you the opportunity to understand your market more, in terms of who to target, what products and services do they patronize, and what budget is allotted for that.
Also, customers tend to be more honest and open in giving feedback through email marketing services because there is no face-to-face interaction, which usually makes the person shy in voicing out their true concerns and feelings.
A complete guide to building effective email marketing services to bring you loads of cash: Loyal List Goldmine! [http://www.thegoldminelist.com]
Joshua L. Hall
Article Source: http://EzineArticles.com/expert/Joshua_L_Hall/276129
Article Source: http://EzineArticles.com/1742020
2 Komentar
Great benefit!
BalasEmail Marketing Companies
Very nice inf0ormation of benefits of email marketing service. Thanks for sharing this information. Email Marketing Service Provider
Balas