Why Email Marketing Service?
Email Marketing Service allows you to communicate with your potential customers and existing clients with newsletters, correspondences, marketing campaigns and other messages. It is your online business' gateway to making volumes of sales from bulk marketing campaigns.
Graphic design skills are not required. You can easily create newsletters or emails which are highly attractive. Thanks to the availability of designer features in the majority of email marketing solutions. These designer feature provides you with a step by step guide and many email templates to help you along the way.
Adding attachments, photos, and sounds are as easy as clicking a few buttons. Shortcut scripts are abound to assist you in creating subscription buttons, tables, or forms into your marketing newsletters.
Besides all the above, a reputable service provider also allows you to monitor and track your campaign performance. Statistical reports and graphs are available for you to analyze the successful rate of any of your marketing efforts. You get data based on open-rate, bounce-rate, deliverable rate, click through rate, and many more.
What to look for? If you were to evaluate a service provider, these are the features you should look for:
1. Ease of Use The user interface of the email marketing software is an important part of the solution. You will be spending a lot of time tinkering with the user interface. As such, it should be very user friendly. It should also be very easy to navigate around in the system.
2. Marketing Campaign Creation This is where you will actually spend most of your time in. There should be a HTML editor of sort to assist you in creating your email campaigns. The editor should be capable of creating extensive HTML email without requiring you to know HTML in the first place.
3. Reporting Make sure the reporting is comprehensive. You need the reports to analyze the performance of each marketing campaign you are running. You should be able to use the reports to identify areas in your marketing campaigns that requires further tuning or focus.
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Article Source: http://EzineArticles.com/expert/Hadee_Roslan/219993
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